News from Tomorrow
Subscribe
Sign in
Home
Contact Us
About
Installs Are Up. Retention Is Down. Now What? 🤔
A closer look at the shift from install-focused growth to retention-led strategy, from conversations at App Growth Summit Africa.
READ THE LATEST
Most Popular
View all
So… We’re Still Celebrating Installs? 👀
Nov 28, 2025
•
Joy Badaaftu
5
How Incrementality Testing Can Rescue Your Marketing Spend 💰
Jan 23
•
Joy Badaaftu
7
4
Choosing SEO Keywords Just Got Easier (Thanks to This Framework)
Nov 10, 2025
•
Joy Badaaftu
5
1
1
Server-Side Tracking Explained: Better Data, Better Attribution, Better Growth 📈
Mar 10
•
Joy Badaaftu
3
1
Latest
Top
Discussions
Server-Side Tracking Explained: Better Data, Better Attribution, Better Growth 📈
Why your conversion data has a blind spot, and what to do about it.
Mar 10
•
Joy Badaaftu
3
1
This Is Why Your CPAs Keep Creeping Up 📈
Why your creative strategy has a blind spot and how Andromeda’s creative similarity metric is surfacing it.
Mar 25
•
Joy Badaaftu
3
10 Social Media Myths We Really Need to Retire in 2026 🪦
Is the algorithm secretly out to get you? (And other social myths we need to retire)
Feb 27
•
Joy Badaaftu
3
How Incrementality Testing Can Rescue Your Marketing Spend 💰
What happens when you flip the switch? A guide to incrementality for the modern marketer.
Jan 23
•
Joy Badaaftu
7
4
So… Who Are You Really Marketing To Now? 👀
Humans, algorithms, or AI agents? A clear-eyed recap of 2025 and the new rules for 2026.
Jan 9
•
Joy Badaaftu
1
Stop Judging Creatives by ROAS at First Sight 🙅🏾
The key metrics you shouldn’t ignore before deciding to cut a creative too soon.
Dec 10, 2025
•
Joy Badaaftu
4
So… We’re Still Celebrating Installs? 👀
A straight-to-the-point recap of App Growth Summit Africa and the big shifts brands can’t ignore.
Nov 28, 2025
•
Joy Badaaftu
5
Choosing SEO Keywords Just Got Easier (Thanks to This Framework)
keyword targeting is the backbone of every SEO strategy. But getting it right the first time is what truly sets you apart
Nov 10, 2025
•
Joy Badaaftu
5
1
1
Forget Keywords. Google Wants to Talk 🗣️
The biggest update in 25 years is here, and it’s about to change how people discover brands online.
Oct 28, 2025
•
Joy Badaaftu
5
See all
News from Tomorrow
Tap into real insights from our growth experts, the industry news you actually need, and candid Q&As with the minds behind today’s boldest strategies.
Subscribe
Community
LinkedIn
Instagram
TikTok
Explore More
Visit Our Website
News from Tomorrow
Subscribe
About
Archive
Recommendations
Sitemap
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts