2025’s Best Kept Search Secret (It’s NOT SEO) 🤫
Welcome to your latest edition of Welcome Tomorrow Insights, your go-to source for the latest in growth marketing strategies and impactful industry updates.
TL;DR:
🚀 SEO as we knew it is evolving fast! In 2025, it’s all about AEO and GEO. AEO helps you provide quick, direct answers for voice assistants, chatbots, and search engines, while GEO focuses on creating AI-friendly content that ensures your brand stays relevant in this AI-driven world.
📊 With 53% of users now turning to AI for quick, accurate answers instead of traditional search engines, optimising for AEO and GEO is essential to stay ahead of the competition!
🔥Brian’s Hot Take ? To stay competitive, brands must evolve their strategies to optimise for AEO and GEO. The challenge is making sure your content is discoverable and understandable by AI models.
Remember the good old days when SEO was mainly about keywords, links, and technical tweaks? You would add a few keywords here, secure a few links there, and boom—you’d start climbing the search rankings. 📈
But that was before AI started changing the way people search for information. The search landscape 🌍 is much broader now and demands a more nuanced approach. Here’s where AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) come into play. 🚀
AEO: Quick Answers for the AI-Driven World 📱💡
Imagine someone asking, “What’s the best way to save for retirement? 💰” or “How can I get a personal loan quickly? 💸” They’re not looking to read a whole financial report, right? 👀📄
They want quick, practical advice! 💡⚡ That’s where AEO comes in. AEO focuses on optimising content to provide direct, concise answers to user queries, especially for platforms that aim to deliver immediate responses without requiring users to click through to a website.
AEO ensures that your content is structured to deliver those instant, clear answers 🧠, helping you connect with the growing audience using AI tools 🤖 and digital assistants 📲 for all their questions.
How to Make Your Content AEO-Friendly? 🤖💡
Think Like a Searcher 🤔: Focus on real questions. For example, “What’s the Best Way to Invest My Money?” 💰 works better than “Investment Strategies.” 📊
Use Schema Markup 📝: Think of schema as a cheat sheet for Google. It helps your content show up with key info—like hours 🕔 or reviews ⭐—making it easier for AI systems and search engines to find and use.
Optimise for Conversational Language 🗣️: Whether it’s voice search or AI chat, these systems interact with natural language. Instead of “loan rates,” try “What Are the Best Loan Rates Right Now?” 💸 to align with how people ask questions in a casual, conversational tone.
GEO: Fueling AI with Quality Content 🚀🤖
As AI chatbots like ChatGPT, Bard, and Gemini become our go-to info sources, quality content is more important than ever.💬 These tools pull from existing content to generate answers, so it's key for brands to provide accurate, reliable information.📚
✨ That’s where GEO comes in! 🎯 It’s all about crafting content that’s not only well-structured but also AI-friendly, ensuring your brand stays a trusted voice in the digital world. 🌐
Steps to Optimize Content for GEO 📈🚀
Build Authority & Trust 💪: When discussing topics like investment strategies, cite trusted sources like financial experts or market reports to ensure your content is seen as reliable by AI.
Organise for Clarity 🗂️: If you're writing about "How to Choose the Right Credit Card," break it into sections like "Rewards Programs," "Interest Rates," and "Fees." This helps AI quickly pick out and serve the most relevant info.
Keep It Fresh 🍃: For an article on "Best Budgeting Apps," update it regularly to include the latest apps or new features, so AI always has current content to reference.
Below, we break down the key differences between SEO, AEO, and GEO, so you can understand how to tailor your content strategy to stay ahead 💪🏼.
AI is Gaining Ground 🏃🏾♂️
While Google still leads with 90.2% of the global search market as of February 2025, LLM’s like ChatGPT are gaining significant ground. ChatGPT now holds 74.1% of the generative AI chatbot market, with 53% of users turning to AI for quick, accurate answers instead of traditional search engines. 🤖
This shift highlights the importance of optimising for both AEO and GEO to stay ahead.
We’re Ahead of the Game 😉
Welcome Tomorrow is the first agency in Africa to offer AEO and GEO services to our clients 🙌🏾 Reach out to us to future-proof your content strategy and stay ahead of the curve. 📈
I mean... ChatGPT says so, so what are you waiting for? 😏
Brian’s Hot Take 🔥
To stay competitive, brands must evolve their strategies—optimising for AEO and GEO is now essential. The real challenge now is ensuring your content is not just discoverable but understandable by AI models that are reshaping the way information is served.
If you’re not factoring in structured data, conversational content, and AI trust signals, you’re essentially gambling on outdated tactics. The next wave is already here…are you ready to lead? 👀
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