TL;DR
Two Growth Labs are happening this September: Cape Town on 11 September and Nairobi on 24 September.
Cape Town: first-party data, tracking & Google AI. Nairobi: creative strategy & performance marketing.
Expect practical conversations, fresh ideas and the chance to connect with other marketers solving similar growth challenges.
If you’ve been looking for a reason to get out from behind your screen and into a room with other senior marketers, here it is:
🇿🇦 Cape Town: First-party data, tracking & Google AI
11 September | 9am–11am
Does Google know which of your leads actually make you money?
We’re getting into how first-party data, conversion tracking and better customer signals can help Google optimise towards the outcomes your business actually cares about.
We’ll cover:
→ Where customer journey data breaks
→ Connecting your website, CRM, backend and ad platforms
→ What signals you should be sending back to Google
→ Optimising towards revenue, not just clicks and leads
🇰🇪 Nairobi: Creative Strategy Masterclass with AppsFlyer
24 September | 6pm–8pm
You know that one ad that somehow carries the whole campaign? 👀
The question is: why did it work? And more importantly, can you do it again?
Together with AppsFlyer, we’re digging into the creative and the data behind performance how to spot what’s working, understand what’s driving results and use those learnings to decide what your team creates next.
We’ll get into:
→ What your creative performance data is actually telling you
→ How to spot patterns across your winning (and losing) ads
→ Building a testing roadmap that isn’t just “let’s try this and see”
→ Turning performance insights into better creative briefs
→ How to take a win and make it repeatable
Less guessing. More knowing what worked, why it worked and what you’re going to do with that information.
Previously at Growth Labs📸
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Come hang with us. Check out the blog, follow along on socials, and stay in the loop as we share the wins, lessons, and experiments shaping growth marketing today. 🤝🏾
PS: The really good stuff? You’ll find that on our TikTok. 👀😂
Got big goals? Good🤝🏾
Tell us where you are and where you want to be and we’ll help get you there.