💥 We’ve Been Busy—Don’t Miss This Exclusive Event!
Welcome to your latest edition of Welcome Tomorrow Insights, your go-to source for the latest in growth marketing strategies and impactful industry updates.
TL;DR:
It’s been a busy few weeks at Welcome Tomorrow! 🚀 Max spoke at the MMA South Africa NEXT! Conference, where he highlighted how product and marketing need to work together seamlessly to create smooth digital journeys and keep users engaged.
Brian also shared our unique growth approach on My Tech Story Africa, diving into everything from performance marketing in emerging markets to data-driven strategies and scaling effectively. 🎥
And don’t miss out on our upcoming event at AGSA! We’re partnering with YOUKNOW to bring you SA’s first-ever event for app marketers and product experts, filled with actionable strategies, expert panels, and great networking opportunities. Spots are limited, so RSVP now! 📅
Hey forward thinkers,
It’s been a full few weeks over here at Welcome Tomorrow, and we wanted to give you a quick peek at what we’ve been up to 😊
🎤 Max on stage at MMA South Africa
Yesterday, we were at the MMA NEXT! Conference in Johannesburg 🙌🏾
Our CEO Maxime Calot teamed up with Kelvin Jonck from YOUKNOW Technologies to share something we talk about a lot at Welcome Tomorrow:
Real growth happens when product and marketing work together—not in silos, not with handovers, but side by side. 🤝
Here’s what they unpacked:
✅ Creating smooth digital journeys that don’t make users want to rage-quit 🌐
✅ Why marketing and product need to co-parent the user journey (no more handoffs!)
✅ The role of emotional connection in getting people to stick around ❤️
✅ And why it’s time to stop obsessing over downloads and start focusing on keeping people engaged 🔁
Max also called out something a lot of us don’t talk about enough:
There’s often a disconnect. Marketing brings users in with a killer promise... but the product experience doesn’t always deliver.
That gap? That’s where we lose people. And it’s where we all need to do better.
🎙️ Brian breaks it down on the pod
If you’ve ever wondered how exactly we approach growth differently, Brian shares it all in a recent episode of My Tech Story Africa. 🎥
He covers everything from performance marketing in emerging markets, the power of data-driven strategies, how to scale effectively, and what brands often get wrong (and right) when it comes to growth. 🚀
📅 Come hang with us at AGSA! 🇿🇦
We’ve partnered with our friends at YOUKNOW to bring you SA’s first-ever event just for app marketers and product people. Think: one full day of no-fluff conversations about what actually works when it comes to acquiring users, activating them, and keeping them around. 💡📲
And we’re not doing it alone. We’ve got some brilliant minds in the mix:
OneSignal – the kings and queens of mobile CRM and retention
Amplitude – product analytics so good it almost feels like cheating
MMA South Africa – leading the charge in mobile marketing across the continent
So what’s on the agenda?
🧩 The Set Up Moment – You got the download. Now what? Let’s talk activation and how to get users to their “Oh damn, this is useful” moment fast.
🛠️ Full-Funnel App Growth – If your funnel is leaking like a tap in need of a plumber, we’ve got the fixes. From awareness to retention, we’re breaking it all down.
🧠 From First Touch to Forever (Panel) – A candid conversation about why users ghost you before they even get started, and what to do about it. Featuring real examples from teams doing it right.
📬 The Art & Science of Activation – Push, in-app, SMS, email, what works, when, and how often? OneSignal’s coming with answers and live journey building.
🍸 Networking Drinks – Yes, there will be name tags but we promise, the vibes are friendly. Come grab a drink, trade ideas, and chat with folks from e-comm, fintech, telco, and beyond. No small talk about the weather required 😂
This isn’t a sit-down-and-snooze kind of event. It’s a take-notes-and-steal-these-strategies kind of day 🙌🏾
🎟️ Spots are limited. RSVP now so you don’t miss out!
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We’re Your Growth Partner 🤝
At Welcome Tomorrow, we’re more than a marketing agency—we’re your growth partner. From refining strategies to uncovering new opportunities, we walk alongside you every step of the way. Let’s work together to unlock your business’s full potential. Reach out to us today, and let’s start building tomorrow, together. 💥