What if 30 minutes could change how customers find your business? 🔍
Join us for a practical webinar on SEO, GEO and AI Visibility, and learn how to help AI understand, recommend and surface your business when customers ask for solutions like yours.
TL;DR:
We’re hosting a free 30-minute webinar on Wednesday, 8th July, where we’ll break down what SEO, AEO and GEO actually mean, and what you can do to improve your AI visibility.
SEO helps your website appear when people search on Google and other traditional search engines.
AEO helps your content answer questions clearly, making it more likely to appear in featured snippets, answer boxes and AI-powered search experiences.
GEO helps AI tools better understand, reference and recommend your brand when people ask for products, services or companies like yours.
The way people search has already changed. If your brand isn’t showing up in AI-generated answers today, now is the time to start fixing it.
Do this before you read any further…
Open ChatGPT, Perplexity, Claude, Gemini, or Google’s AI Mode and ask a question your ideal customer might ask on a very normal Tuesday afternoon.
Something like:
Best investment app for savings in Nigeria.
Top insurance company in South Africa.
Which logistics company delivers fastest in Nairobi?
Then look at the answer.
Not the answer you hoped for. The actual answer.
Is your brand there?
If it is, lovely. Something about your online presence is already working.
If it is not, welcome to the club. This is where a lot of good businesses are right now: great at what they do, but strangely absent when AI starts handing out recommendations.
That is the gap we need to fix.🕵🏽♀️
Why your brand appeared. Or did not.
AI engines do not browse the web the way you do. When someone asks any AI agent a question, it does not go looking for the answer in that moment. It already has one, built from content it read, stored, and decided was worth trusting. Your job is to be in that pool.
So how do you get in the pool?
1. SEO (Search Engine Optimisation)
SEO is the foundation most brands already know. For the past 20 years, businesses have been optimising their websites so they can rank higher on search engines like Google and Bing.
The goal is simple: make your website easier for search engines to find, understand, and trust, so more people can discover you when they search for products, services, or answers in your category.
This usually means improving your website content, technical structure, page experience, and authority through useful, relevant information.
Focus: rankings, visibility, and organic traffic.
Outcome: your website appears in search results when people search for what you offer.
2. AEO (Answer Engine Optimisation)
AEO is about structuring your content so it can answer a question directly. Instead of relying on someone clicking through to a long article, the goal is to make it easy for search engines and answer engines to identify the specific information a user is looking for.
This means writing clear headings, concise explanations, FAQs, and well-structured content that can be surfaced as a direct answer.
Focus: featured snippets, “People Also Ask”, voice search, and direct answers in AI-powered search experiences.
Outcome: your content is surfaced as the answer to a user’s question, often without requiring them to visit your website.
3. GEO (Generative Engine Optimisation)
GEO is about making your brand easier for AI tools to understand, trust, and reference when they generate answers.
Unlike SEO, where the goal is to rank on a search results page, GEO is about showing up inside the answer itself, especially when someone asks for a recommendation, comparison, explanation, or list of companies in your category.
This happens when there is enough clear, useful, and credible information about your brand across your website and other trusted sources online.
Focus: brand mentions, citations, and visibility in AI-generated responses.
Outcome: your brand is more likely to be referenced when AI answers questions about your category.
So where do you start?
That is exactly what we are unpacking on Wednesday, 8th July.
We are running a free 30-minute session to show you how SEO and GEO actually work, and what you can start fixing on your website so AI has a better chance of finding, understanding and recommending your business.
If you tried the exercise at the top of this newsletter and your brand was nowhere to be found, please do not panic-scroll through your website at midnight. Come to the webinar instead 😂
Search, GEO and the Fight for AI Visibility
📅 Wednesday, 8th July 2026
🕓 4:00 – 4:30 PM EAT
Hosted by Welcome Tomorrow
Why this matters now
Google is making Search more AI-led. AI Mode is pushing search further from links and closer to conversational answers. Read more: https://blog.google/products-and-platforms/products/search/search-io-2026/
Google says SEO still matters for AI visibility. Its AI Search guidance says strong content, crawlability and page experience still count. Read more: https://developers.google.com/search/docs/fundamentals/ai-features
Brands are now tracking AI mentions. Companies are starting to measure whether ChatGPT, Gemini and other AI tools mention, cite or recommend them. Read more: https://www.businessinsider.com/how-coach-american-eagle-cmos-stand-out-ai-platforms-2026-7
Ranking is no longer the whole story. You can rank well and still lose clicks if users get the answer directly from AI search. Read more: https://www.techradar.com/pro/9-reasons-your-seo-rankings-are-up-but-traffic-is-down
AI visibility is becoming a new marketing metric. Google has introduced new Generative AI Performance Reports in Search Console, helping website owners see how often their pages appear in AI Overviews, AI Mode and other AI-powered Search features. Read more: https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
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