Your Inside Look: Welcome Tomorrow's Latest News and Insights
Welcome to your latest edition of Welcome Tomorrow Insights, your go-to source for the latest in growth marketing strategies and impactful industry updates.
TL;DR:
Check out our new blog for the latest marketing strategies tailored for the African market. Our Nairobi mixers were amazing, with breakout sessions so popular that we kept them rolling longer. We've been out and about at events, sharing tips on AI basics, focusing on user quality, and using creative testing to slash CPAs. Join our community, stay in the loop by following us on social media, and remember—we're here to help you crush your marketing goals!
Hey forward thinkers,
We're excited to be back with fresh insights and compelling updates for our community. ✨
But first, some exciting news!
Say Hello to Our New Blog! 👋🏾
We’ve just launched our new blog, your go-to for cutting-edge marketing insights.
Explore articles on data-driven decisions and fintech strategies, all focused on the unique opportunities and challenges of the African market. 🌍
Lessons in Strategy: What We Learned from Our Nairobi Mixers 🥂
🇰🇪 In Nairobi, we hosted not one, but two lively mixers that brought together industry leaders, clients, and partners.
It was like the marketing world's version of a family reunion, minus the awkward small talk and with way more innovative ideas flying around in a relaxed atmosphere! 😂
A standout highlight was the enthusiasm for our breakout sessions; they were so popular that we had to keep extending the time 😄. You can watch a recap of our latest mixer here.
Insights from Industry Events 🎯
Our team has been on the move, speaking on panels at various events this year. ✈️
We shared our expertise and gathered new insights, reinforcing our mission to lead with innovation in the growth marketing space. 💡
Here’s a snapshot of strategies and insights we gathered from our recent events and experiences:
🔮 AI Isn't Magic: Many launch PMax or App Campaigns without observing best practices, expecting automatic success. It's vital to revisit paid media basics before using AI-enabled campaigns, such as setting realistic daily budgets compared to CPA, ensuring robust conversion tracking, and integrating first-party data effectively.
💎 User Quality is Key: There's excessive focus on app installs or sign-ups, while many fintechs have less than 30% of their installed user base active monthly. Shifting to user quality is essential, focusing on metrics like KYC completion and account funding to avoid wasting resources on vanity metrics like mere installs.
🎨 Driving CPAs Down by -40% with Creative Testing: We have developed unique creative testing methodologies on Google & Meta, enabling us to reduce the cost per user signup by negative 40% after just one month of testing. We believe this approach is crucial for the future of advertising and an element advertisers should focus heavily on.
Brian’s Hot Take 🔥
Advertising in indigenous languages can significantly boost engagement and impact, yet it's often overlooked in favor of global languages like English. Embracing local languages not only respects cultural nuances but also connects more authentically with diverse audiences, offering a competitive edge in the African market.
Join Our Community 👥
We invite you to join our community by subscribing to our blog and following us on social media. Stay connected and be part of the conversation as we continue to navigate the dynamic world of growth marketing. 🤝🏾
We're Here for You 🤗
Whether you're refining your marketing strategy or exploring new opportunities, our team is ready to support you. Reach out to us today to learn more about how we can assist you in achieving your business goals.