You're Losing Conversions Without Deep Links—Here’s Why 🚨💸
Welcome to your latest edition of Welcome Tomorrow Insights, your go-to source for the latest in growth marketing strategies and impactful industry updates.
TL;DR:
Deep links streamline the user experience by guiding users directly to the right page or action, reducing friction and boosting conversions. 🚀
They enhance acquisition by directing users to specific product pages 🛒, drive activation by encouraging key actions like completing onboarding 📲, and improve retention by re-engaging users with personalized content 🔁.
With better attribution and personalization 📊, deep links help marketers gather valuable data, lower acquisition costs 💸, and improve retention 🔥.
Max’s hot take? Deep links significantly improve conversion rates, and tools like Adjust, AppsFlyer, and Braze can help create seamless user journeys. 🔥
You know that feeling when you click on an ad expecting to land on a juicy discount, only to end up… on the homepage? 🤦🏽♀️
Now you have to search for the product yourself, and honestly, who has time for that? Not me, not you, not your users. 🙅🏽♀️
That’s where deep links come in. These magical little links ensure users land exactly where you want them.
Whether it’s a product page, a checkout screen, or their half-finished sign-up form, without detours, distractions, or the dreaded homepage abyss. ✨ Less friction, more conversions.✨
Let’s dive in! 🤿
🔗 How Deep Links Supercharge Every Stage of the Funnel
(See our fancy diagram below 👇🏾)
Think of deep links like taking an Uber instead of a bus. 🚗💨 With an Uber, you are dropped off exactly where you need to go with no extra walking and no detours.
But with a bus, you are left at the nearest stop, forcing you to find your way from there. Deep links work the same way by guiding users straight to the right page instead of leaving them to navigate on their own. 🧭
🛎️ Acquisition: Directing Users to Value
🚀 Running paid ads? Promoting your app or website? Deep links send users straight to the right page, whether in an app or on a website, so no more landing on the homepage.
Imagine clicking on a "50% off sneakers" ad and landing directly on the sneakers page, not the homepage or 'Men’s Collection', just the sneakers. 👟✨
The result? Higher installs, increased traffic, and happier users who don’t rage-quit before they even get started.
🔄 Activation: Getting Users to Take Action
It’s all about guiding users to take meaningful actions early on. Deep links can help drive this by leading them directly to key actions, such as:
📩 Sending an email with a special offer that takes them straight to the offer page
📲 Pushing a notification that directs users to complete onboarding or explore features
🔥 Running an ad that encourages users to dive straight into high-value content or an offer
The result? More engaged users, faster adoption, and actions that fuel retention! 🚀
💰 Retention: Keeping the $$$ Flowing
Deep links aren’t just for attracting new users, they’re key to retaining them over time. They help:
🔁 Bring back loyal users directly to fresh offers or personalized content
🏆 Guide high-value users back to premium features they enjoy
💳 Keep subscribers engaged by linking them to exclusive content or rewards
Because let’s be real: no one wants to waste time searching for what they came for. 👀✨
The result? Loyal users, ongoing engagement, and a steady flow of revenue! 💵
🔗 Types of Deep Links
Now that we know how powerful deep links are, let's look at the different types you can use:
⭐ Traditional Deep Links: Direct users to a specific page in your app or website, like a product page in an e-commerce app. 🛒
⭐ Deferred Deep Links: These come in handy for a tailored user journey. They guide users to a specific page after app installation. 📲
⭐ Contextual Deep Links: Customize the experience based on user location or device, showing the most relevant page for a better, more personalized experience. 🌍
For example…
A bank runs a credit card campaign using all three deep link types: A Traditional Deep Link directs users to the application page, a Deferred Deep Link sends users to the page after app installation, and a Contextual Deep Link personalizes the offer based on location or income. 💸
🤝🏾The Power of Deep Links in Marketing
Deep links eliminate friction by guiding users directly to high-intent actions like completing a purchase 🛒 or re-engaging with your app 📱. The magic lies in attribution and personalization .
Deep links work with your analytics stack 📊 to track user behavior and conversions 🔄, not just clicks.
This means better data 📈, lower acquisition costs 💸, and higher retention 🔥. Whether you're running paid ads 💰, influencer campaigns 🤳, or referral programs 📢, deep links turn every dollar spent into measurable impact.
No more guesswork 🧐. No more wasted clicks ❌.
Maxime’s Hot Take 🔥
Deep Links eliminate a lot of the friction in the user journey, by directing them straight to the content they expect to see after clicking an ad or a link. We’ve been able to significantly improve conversion rates for our clients after embedding them in User Acquisition and User Retention journeys.
As Firebase’s free deep linking feature will stop running in August 2025, we suggest you use a tool like Adjust or AppsFlyer to create persistent deep links redirecting to specific sections of your app for ads to app journeys.
When it comes to push notifications to app journeys, use tools like Braze, Customer.io or OneSignal to create deep links that direct users right to the section showcasing value. Don’t hesitate to reach out to us if you have any questions 💪🏼
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