News from Tomorrow

What if 30 minutes could change how customers find your business? 🔍

Join us for a practical webinar on SEO, GEO and AI Visibility, and learn how to help AI understand, recommend and surface your business when customers…

Jul 3 • Praise Adio

1

June 2026

The Ideas and Lessons That Defined Lagos Growth Lab 🇳🇬

What happened at Lagos Growth Lab's June session — and why you should have been there.

Jun 23 • Praise Adio

Your Brand Has A New Audience: AI Agents

Users can now discover products, businesses, and services without leaving the AI interface. As search becomes recommendation-driven, brands need to…

Jun 1 • Praise Adio

1

May 2026

The overlooked metric that determines your CPA

Most brands running Meta ads are watching the wrong metrics. Learn how to calculate incremental reach and what to do before performance starts to slip.

May 19

The Future of Mobile Growth in Africa: AGSA 4.0

You weren’t in the room, so we’re bringing the room to you. The essential guide to retention, AI gatekeepers, and the new rules of app growth in 2026.

May 8 • Praise Adio

April 2026

Was Showmax always going to fail? 🧐

Showmax built something real, something rooted, something that reflected the people it served. Then it shut down. What went wrong?

Apr 28 • Joy Badaaftu

8

March 2026

This Is Why Your CPAs Keep Creeping Up 📈

Why your creative strategy has a blind spot and how Andromeda’s creative similarity metric is surfacing it.

Mar 25 • Joy Badaaftu

3

Server-Side Tracking Explained: Better Data, Better Attribution, Better Growth 📈

Why your conversion data has a blind spot, and what to do about it.

Mar 10 • Joy Badaaftu

3

1

February 2026

10 Social Media Myths We Really Need to Retire in 2026 🪦

Is the algorithm secretly out to get you? (And other social myths we need to retire)

Feb 27 • Joy Badaaftu

3

Installs Are Up. Retention Is Down. Now What? 🤔

A closer look at the shift from install-focused growth to retention-led strategy, from conversations at App Growth Summit Africa.

Feb 17 • Joy Badaaftu

5

1

January 2026

How Incrementality Testing Can Rescue Your Marketing Spend 💰

What happens when you flip the switch? A guide to incrementality for the modern marketer.

Jan 23 • Joy Badaaftu

7

4

So… Who Are You Really Marketing To Now? 👀

Humans, algorithms, or AI agents? A clear-eyed recap of 2025 and the new rules for 2026.

Jan 9 • Joy Badaaftu

1